Ethos Life Insurance Reviews [No-exam Rates and More]

ethos life insurance reviews
ethos life insurance reviews

Ethos Life Insurance Review (Updated July of 2019)

This article will contain everything that you need to know from an Ethos life insurance review.

We will cover all the need-to-know details about the Ethos Life Insurance Company.

We will discuss the Ethos Life insurance rating, their history, and how competitive Ethos’s rates are.

Is Ethos Life Insurance legitimate? While Ethos life insurance is relatively new to the life insurance industry, they are shaking things up with their direct-to-consumer model.

There are hundreds of life insurance companies operating in the United States and we review them all.

That’s right, we take pride in reviewing all life insurance companies.

That being said, is Ethos Life Insurance Company the right company to protect your family?

That depends on what you are looking for.

Ethos Life Insurance is definitely the life insurance company to consider for high-risk life insurance.

That’s for sure.

If you are considering purchasing life insurance with Ethos Life Insurance Company, do not move forward without reading this review.

However, we always recommend that if you are trying to save time that you should stick to comparing rates and quotes with all life insurance companies.

You can do this easily below using our instant life insurance quotes rate engine to compare rates with 50 of the top-rated life insurance companies.

Ethos Life Insurance will even be one of the options for the rates displayed that you can view depending on the parameters and coverage amount you are searching for.

You can do this easily by using our rate engine directly below.

Here are the details.

Ethos Life Insurance Company History and Bio

So exactly how long has Ethos Life insurance been around?

Ethos Life was founded in 2017 making them one of the newest life insurance companies in the industry.

Ethos Life Insurance Company is one of the many “insuretech” companies that have popped up recently.

Ethos Life’s insurance policies are issued and backed by Assurity, a historic U.S. life insurance company dating back to the 1890s with over $2 billion in assets.

Ethos Life Insurance Company was founded on the principles:

  • Be worthy of trust
  • Make it simple
  • Your family comes first
  • Never give up

Ethos built a company around being an entirely direct-to-consumer digital experience.

The Ethos Life Insurance Company’s website professes to take a modern and ethical approach to life insurance.

Ethos Life’s team is salaried.

Backed heavily by investors and venture capital, Ethos Life Insurance company uses technology to distribute their life insurance product instead of commissioned agents.

Ethos Life has used a 100% online application process from start to finish and relies heavily on digital advertising.

A fully underwritten life insurance policy usually takes 4-to-8 weeks to purchase.

There is lots of paperwork, an invasive medical exam, and a time-consuming process of retrieving health records.

Ethos Life Insurance Company boasts to have created an application process that only takes 10 minutes for most people that is simpler and faster for everyone.

Qualified applicants may even get issued coverage without the hassle of the medical exam.

Ethos Life Insurance Rating and Financial Strength

In the life insurance industry, brand recognition is critical.

People need to feel confident that their life insurance company will pay when the time comes.

Ethos Life might not have a long track record as a startup, but their life insurance is issued and guaranteed by Assurity Life Insurance Company, which has been in business for over 127 years with a rock-solid balance sheet.

Rating agencies have affirmed that Assurity Life Insurance Company, the backer of the life insurance that Ethos Life distributes, is investment grade. A.M. Best has classified Assurity as A- (Excellent).

Additionally, at the time of this review, we could not find any information on if Ethos Life Insurance Company is accredited by the Better Business Bureau (BBB).

That being said, Ethos Life does have customer reviews on their website from people who have used their service.

A.M. BestBBB

Ethos Life Term Life Insurance

Ethos Life only offers one life insurance option, which is term life insurance.

If you are looking for lifelong coverage, such as whole life insurance, then Ethos Life may not be the best life insurance company for you.

Ethos Life Insurance Company was founded to make applying for life insurance as convenient as possible.

Ethos Life provides affordable term life insurance that is competitive with the top companies in the industry.

Ethos Life offers guaranteed level 10, 15, 20, and 30-year term life insurance with death benefits ranging from $25,000 to $10 million in death benefits in every state except New York currently.

Qualified applicants can get covered within minutes with no medical exam online through Ethos’s e-application.

That being said, Ethos Life’s policy is not a true no-exam life insurance option.

You may find out after you apply that you have to take an exam.

If you are looking for a true express issue no-exam life insurance policy, check out our Sagicor Life Insurance Review as a viable no-exam life insurance alternative to Ethos Life.

Ethos Life also offers optional riders that can be added onto their term life insurance policies for additional premiums in some instances.

Ethos’s additional riders available at this time are the critical illness rider, waiver of premium rider, child term rider, and the endowment benefit rider.

The critical illness rider pays a lump-sum cash benefit upon diagnosis covered critical illnesses.

This allows you to to get some utility out of your life insurance without having to die.

The waiver of premium rider will waive the policy premiums for a covered disability, so you do not lose your coverage when you need it the most.

The child term rider will provide life insurance for your minor children on your contract.

The death benefit is typically enough to cover final expenses and burial costs.

The endowment benefit rider is a return-of-premium feature that returns your premiums if you outlive your term policy.

If living benefits for critical illness, chronic illness, and terminal illness are essential to you, Ethos Life may not be the right option for you.

We would suggest looking at our Phoenix Life Insurance Review for a company that has a broader focus on accelerated benefit riders.

So is Ethos Life Insurance good?

That depends on your preference.

Ethos has a lot to like, but they are not perfect.

True to their word, Ethos does not have any “pushy salespeople.”  For some people that is a huge advantage.

For others, not having an agent readily available to advise you on coverage can be a drawback.

Also, Ethos Life only offers one life insurance option (term) through one life insurance company (Assurity).

While term life insurance is a great option, it is not the right option for everyone.

Furthermore, every life insurance company has different opinions on rates and underwriting.

If you have a pre-existing health condition, Ethos might not be the right option for you.

Ethos Life Insurance Pros and Cons


  • Convenient and quick online application
  • No medical exam required for qualified applicants
  • Backed by Assurity Life


  • No universal life or whole life insurance option
  • Only offers one company’s term life product
  • No agent to guide customers through the process
  • Ethos Life Insurance not currently available in New York

Ethos Life Insurance Rates

Ethos Life is making waves in the life insurance industry right now with accelerated underwriting and competitive rates.

Additionally, Ethos Life’s affordable rates are backed by one of the industry’s oldest life insurance companies, Assurity Life Insurance Co.

We have provided a few rates below to illustrate Ethos Life’s affordability.

Death BenefitMale 20-year termFemale 20-year term
$ 250,000$ 15.44$ 12.40
$ 500,000$ 24.80$ 18.70
$ 1,000,000$ 43.50$ 31.32

*Please note that these rates are a 30-year old male and female preferred best non-smoker health class.

How to apply for Ethos life insurance?

Ethos Life’s application is a 100% digital experience from start to finish.

Ethos Life does not even display a phone number or chat box to talk to an agent.

In fact, Ethos prides itself on not having “pushy salespeople.”

You can request a quote on the Ethos Life website. Afterward, you begin the application process.

Ethos will need some necessary identity information as well as ask you questions about your health and lifestyle.

Once you have completed the health and lifestyle questionnaires, the last step is to enter payment information to bind coverage when you are approved.

Once all the application fields are complete, you need to submit your application and wait for a decision.

Some people will know within minutes if they qualify for coverage.

However, Ethos may request a medical exam or records for some applicants before they give you approval.

If Ethos requests a medical exam, a representative will contact you to coordinate scheduling.

The exam has no cost to you as an applicant, but some people find it to be invasive and a big hassle.

Once your medical exam is completed, and the underwriter has a chance to review your medical records, you will find out your actual rate.

This process can take approximately 4-8 weeks.

You are not under any obligation to accept the offer from the insurance company, but if you do, then Ethos will send you the final policy terms upon acceptance.

Personally, we would recommend working with an agency that can provide options.

Too many cheaper policies are available that can approve you at the end of the day.

Companies with well-known names too such as AIG Life Insurance Company as an example.

The Final Word on Ethos Life Insurance Company

Thank you for reading our Ethos Life life insurance review.

As far as we could see, the Ethos Life Insurance phone number is not listed on their website.

One of the advantages of working with a good insurance agent is that you have someone to call if you have questions.

Although, Ethos Life does list email addresses to contact their customer service team if needed.

Today, Ethos Life offers term life insurance solutions to their policyholders conveniently online at affordable prices.

Ethos Life’s entirely digital process can be a convenient and quick option when all the stars align, but it can leave others feeling frustrated when things do not run smoothly, such as requesting a medical exam.

Overall, Ethos Life Life’s life insurance is a convenient solution for people in fair-to-excellent health looking for term life insurance.

However, Ethos Life’s lack of a permanent life insurance option and lack of an agent force has excluded them from our list of best life insurance companies.

If you have a pre-existing medical condition or are looking for lifelong life insurance coverage, there may be a better option out there for you.

Give one of our veteran agents a call or request a free no-obligation quote today.

A simple phone call could potentially save you thousands of dollars on your life insurance.